Monthly newsletter for female skiers, surfers & solopreneurs

I accidentally changed career in my 30s. One phone call and suddenly I was on a career path that took me from Danmark to Deutschland.

From office to outdoors. From something-with-marketing to seasonal ski & surf instructor. From thriving on 5.000 EUR to surviving on 1.500 EUR a month. 

I sold my soul for powder days and saltwater beach hair. Or did I?

The outdoor industry is made for dudes in their 20s - not for women in their 30s​

I’ve met like-minded women along my becoming-an-instructor journey. Doctors, dental technicians, marketing managers – women in well-paid jobs, who had it all. The rebuilt T4 campervan, the Moccamaster, the money to buy whatever ski/surf equipment they want.

They all quit their jobs. For more freedom, more fulfillment, more fresh air. 

What a win for the outdoor community, one might think. And yet – after one season on water (fluid or frozen), they all went back to their old, boring jobs.

a sense of klæriti

You can’t make a sustainable income by only being a ski or surf instructor

Most instructors: Dudes in their 20s. Most school managers: Dudes in their 40s. Most school owners: Dudes in their 50s. Most association board members: Dudes in their 60s. A world for men. By men.

And women? When I go through the membership magazines, there’s not one article that talks about us. The 30-something-year-old women in sports. 

I wonder: Are we just a seasonal fling? 

Because we’re too experienced. Too expensive. Too extra. Because we have questions like: Do I want kids – or not? Because we have kids – or don’t. Because we think: How can family & fun possibly go together – or not? Because we say: Why does this even matter?

The one place that talks about skiing, surfing & sth. with marketing. Professionally-ish.

How of detours & dreams works

of detours & dreams – my monthly newsletter for female skiers, surfers & solopreneurs – drops once a month. It’s entirely free. But we all know: #thereisalmostalwaysacatchwithfreestuff

You will only have access to the latest issue, if you sign up before the latest release date.

€395 for a SUP certification. The price seemed cheap enough. Only €395 quickly turned into €7,000.

The honest truth about a surf instructor’s salary

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